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Xanthe Kakaras
Creative Direction,
Storytelling & Design















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Motio
Sportswear Packaging  

Mg= Magnesium. The element of your excellence.
Overview
Motio is a magnesium-infused sportswear brand designed to support athletic performance and recovery by delivering essential minerals through fabric during physical activity.

Athletes and highly active individuals often lose essential minerals through sweat, which can lead to muscle soreness, fatigue, and slower recovery. While supplements exist, they are not always convenient or effectively absorbed, creating a need for alternative ways to support performance and recovery.


Inspired by athletic training and an interest in health and supplements, the project explores how sportswear can deliver magnesium directly through fabric technology. Product design and packaging emphasize materiality—drawing visual cues from rock, minerals, and natural forms—to communicate the connection between magnesium, performance, and the body.


The project resulted in a performance-focused brand system including magnesium-infused leggings, compression sleeves, socks, and supporting packaging. The visual identity and product design communicate strength, movement, and the natural origin of magnesium while targeting elite athletes and wellness-focused consumers.

Scope
 + Brand Strategy & Positioning
+ Concept Development
+ Art Direction + Copywriting
+ Out of Home Advertising
+ Packaging Sku System




Brand Identity & Strategy
Motio’s identity combines a scientific framework with dynamic composition, using magnesium’s periodic properties, such as atomic number 12 as key visual markers. Grid systems, data lines, and layered forms create a sense of motion and structure, expressing performance through both science and design.


















Point of Purchase Display (POP)
Designed to embody motion, the display uses a tilted, dynamic form that mirrors both athletic movement and the brand’s forward-leaning identity. The five-shelf system organizes products with clarity, while reinforcing Motio’s focus on performance and progression.






Advertisement Campaign
Using magnesium as the core concept, the campaign plays on “Mg” to create bold, high-impact headlines across out-of-home placements. The messaging connects performance and materiality, reinforcing magnesium as the element of excellence.


Shopping Centre OOH Advertisement: A large-scale advertisement designed to engage shoppers within a high-traffic retail environment.


Out-of-Home (OOH) Advertisement on a Beach Walk

OOH Advertisement Roadside Billboard



Full Network

Type
Client Year

Greek Publication Design AllouXK–24

Drink Packaging & AdvertisingBlimey!XK–25

Coffee Brand ExperienceBrewtopiaXK–26

Character Branding ExperienceHattie the HedghogXK–25

Sportswear PackagingMotioXK–24

Futuristic Experiential DesignQIKXK–25

Medieval Skin Packaging Renovare CraftXK–25

Product Design & Design for Good SyftXK–26

UX/UI Food App TradishXK–25

         

All work on this site was independently concepted, art directed, designed, built and produced by me.



© Xanthe Kakaras  
Last Updated July 2026