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Available for freelance and
full-time opportunities across
North America, Australia, and
the United Kingdom.




Xanthe Kakaras
Creative Direction,
Storytelling & Design















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Tradish UX/UI
UX/UI Food App & Advertising

Taste is where memory and tradition live on.


Overview
Tradish is a food delivery app that helps travelers, students, and locals discover authentic home-cooked meals from verified cooks, sharing the culture and traditions of the country they’re in.


Travelers and students often struggle to find authentic home-cooked meals in new cities, as most delivery apps focus on restaurants. Meanwhile, many skilled home cooks have the knowledge and desire to share traditional recipes but lack platforms to connect with people seeking authentic cultural experiences.


Inspired by my grandfather, a chef, and a family culture of cooking, Tradish is framed around giving home cooks a platform to share their meals and traditions. The app aims to feel welcoming, with a visual system using cultural patterns, icons, and storytelling features that emphasize trust, community, and authenticity.


The final mobile app experience includes onboarding, cook discovery maps, meal pages, ordering flows, and delivery tracking. Tradish brings people together by giving home cooks a platform to share their traditions while helping users connect with authentic local meals and culture.

Scope
 + Brand Strategy & Positioning
+ Concept Development
+ Art Direction + Copywriting
+ Advertising + UX/UI
+ Motion Design















Brand Identity & Strategy

Tradish’s identity draws from cross-stitch patterns, referencing placemats, dining tables, and the tradition of handmade connection. Warm, family-oriented tones paired with appetite driven reds and yellows create a system that feels both inviting and rooted in shared meals.














The App

As part of a larger system, the app adapts its visual language to reflect the culture of each country. This prototype focuses on Italy, using localized design elements to shape the look and feel of the experience.





















Advertisement Campaign


Through humorous, culturally driven headlines, the campaign highlights the universality of food and family—playing on familiar phrases and reinterpreting them across languages. Stitched typography brings the concept to life, visually connecting the campaign to handmade tradition and the warmth of shared meals.


Airport Baggage Claim Advertisement





Construction Hoarding Advertisement 







Full Network

Type
Client Year

Greek Publication Design AllouXK–24

Drink Packaging & AdvertisingBlimey!XK–25

Coffee Brand ExperienceBrewtopiaXK–26

Character Branding ExperienceHattie the HedghogXK–25

Sportswear PackagingMotioXK–24

Futuristic Experiential DesignQIKXK–25

Medieval Skin Packaging Renovare CraftXK–25

Product Design & Design for Good SyftXK–26

UX/UI Food App TradishXK–25

         

All work on this site was independently concepted, art directed, designed, built and produced by me.



© Xanthe Kakaras  
Last Updated July 2026